LaCroix is, arguably, the trendiest and most popular flavoured sparkling water brand in Canada. (And yes, the company pronounces their brand name as “la croy,” which is maddening for anyone who has studied French.) Despite having been founded back in the 1980s (in La Crosse, Wisconsin, near the St. Croix River), the brand did not come to Canada until 2017, following a brand resurgence stateside. Bubly, by PepsiCo, was launched in 2018 with the Canadian crooner Michael Bublé as a brand spokesman. Around the same time, the more traditional, green-glass brands Perrier and San Pellegrino soon came out with two new flavours of their popular fizzy waters (in 2017 and 2018, respectively). Then there’s Aha by Coca-Cola, which just launched in 2020. But no matter the brand, the offering is the same: seltzer with hints of a simple fruity flavour, made with zero calories and zero sugar.