LaCroix is, arguably, the trendiest and most popular flavoured sparkling water brand in Canada. (And yes, the company pronounces their brand name as “la croy,” which is maddening for anyone who has studied French.) Despite having been founded back in the 1980s (in La Crosse, Wisconsin, near the St. Croix River), the brand did not come to Canada until 2017, following a brand resurgence stateside. Bubly, by PepsiCo, was launched in 2018 with the Canadian crooner Michael Bublé as a brand spokesman. Around the same time, the more traditional, green-glass brands Perrier and San Pellegrino soon came out with two new flavours of their popular fizzy waters (in 2017 and 2018, respectively). Then there’s Aha by Coca-Cola, which just launched in 2020. But no matter the brand, the offering is the same: seltzer with hints of a simple fruity flavour, made with zero calories and zero sugar.
Nestle sells North American spring water brands for US$4.3B
Swiss food giant Nestle on Tuesday announced the sale of its regional spring water brands, plus two of its other North American efforts, to One Rock Capital Partners and Metropoulos & Co for US$4.3 billion. The sale includes five of the giant's spring water brands, including Poland Spring, three of its mountain water brands, its purified water business and its United States and Canada water delivery service, ReadyRefresh, according to a statement.
Nestle sells Pure Life bottled water business as changes to Ontario groundwater rules loom
Nestle Canada Inc. says it is selling its Pure Life bottled water business to Ice River Springs as Ontario prepares to give its municipalities veto power over new water bottling permits. The sale for an undisclosed price is expected to close in the third quarter and is contingent on regulator approval. The sale includes two factories located in Puslinch, Ont., and Hope, B.C., along with a well in Erin, Ont.